Legal
Terms of Service
Last updated: 2 July 2026
1. Agreement
These Terms of Service ("Terms") govern your use of the Ovum dairy herd breeding analytics platform at inaskovum.com (the "Service"), operated by Ovum Pty Ltd ("the Company," "we," "us," or "our") of Level 5, 121 King Street, Melbourne VIC 3000, Australia. By creating an account or using the Service you agree to be bound by these Terms. If you do not agree, do not use the Service.
Nothing in these Terms limits any right you have under mandatory consumer protection law in Australia, including the Australian Consumer Law ("ACL") in Schedule 2 of the Competition and Consumer Act 2010 (Cth).
2. The Service
Ovum is a software-as-a-service platform for dairy farm operators and herd managers. The Service reads activity collar telemetry and cycle history that you upload or sync via API and produces per-cow breeding window predictions and alerts. The Service is designed as a decision-support tool. Breeding outcomes depend on factors outside the Company's control, including animal health, management practices, and the accuracy of data you provide. The Company does not guarantee any specific conception rate or herd outcome.
3. Use of the Service
- You must be 18 years of age or older, or have the authority to enter into this agreement on behalf of a farm business.
- You agree not to use the Service for any unlawful purpose or in any way that violates these Terms.
- You agree not to interfere with, disrupt, or attempt unauthorised access to the Service or its infrastructure.
- You may not reverse-engineer, decompile, scrape, or copy any part of the Service except to the extent permitted by mandatory law.
- Each account is for a single farm operation. If you manage multiple farms, separate accounts or a Station plan with multi-mob support is required.
4. Intellectual Property
The Service, including the prediction model, software, user interface, and all associated materials, is owned by the Company or its licensors and is protected by Australian and international intellectual property law. We grant you a limited, non-exclusive, non-transferable licence to use the Service solely for managing your dairy herd's breeding program during the term of your subscription. This licence does not include any right to sublicense, sell, or make the Service available to third parties.
5. Your Data
You retain ownership of all farm data, herd records, collar telemetry, and cycle history you submit to the Service ("Your Data"). You grant the Company a limited licence to store, process, and use Your Data solely to provide the Service to you. The Company will not use Your Data to train shared machine-learning models or share it with other customers without your explicit written consent. See our Privacy Policy for full details of how personal information within Your Data is handled.
5. Subscription, Fees and Cancellation
Access to the Service is provided on a subscription basis (monthly or annual). Fees are charged in Australian Dollars (AUD) as listed on the pricing page. A 14-day free trial is available on the Starter and Herd plans; no credit card is required to start a trial. After the trial period, continued use requires a paid subscription. You may cancel your subscription at any time through the account settings. Cancellation takes effect at the end of the current billing period; no partial refunds are issued for unused days, except where required by the ACL.
6. Disclaimers
The Service is provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, the Company disclaims all express or implied warranties, including warranties of merchantability, fitness for a particular purpose, and accuracy of predictions. This disclaimer does not apply to statutory guarantees under the ACL that cannot lawfully be excluded for a consumer service.
Breeding window predictions are probabilistic outputs based on the data you provide. You remain responsible for all husbandry and breeding decisions made in reliance on the Service.
7. Limitation of Liability
To the maximum extent permitted by applicable law (and subject to any non-excludable statutory guarantees under the ACL), the Company's total liability arising from or related to the Service will not exceed the total fees you paid to the Company in the 12 months preceding the claim. The Company is not liable for any indirect, incidental, special, or consequential loss (including lost profits, lost breeding opportunity, or reduced conception-cycle outcomes), even if advised of the possibility of such loss.
8. Indemnification
You agree to indemnify and hold harmless the Company and its officers, employees, and contractors from any claims, liabilities, damages, and costs (including reasonable legal fees) arising from your use of the Service, your breach of these Terms, or your violation of any third-party right.
9. Termination
The Company may suspend or terminate your access to the Service immediately if you breach these Terms or if your subscription lapses. Upon termination, your licence to use the Service ends. Sections 4, 6, 7, 8, and 10 survive termination.
10. Governing Law and Jurisdiction
These Terms are governed by the laws of the State of Victoria, Australia, and the applicable laws of the Commonwealth of Australia.
Any dispute arising from or related to these Terms or the Service is subject to the non-exclusive jurisdiction of the courts of Victoria, Australia, sitting in Melbourne. This does not limit any mandatory consumer protection rights you have under the laws of your country or state of residence.
11. Changes and Contact
The Company may update these Terms from time to time. Material changes will be posted with a new "Last updated" date and, where required, notified to you by email. Continued use of the Service after the effective date of changes constitutes acceptance.
Ovum Pty LtdLevel 5, 121 King Street
Melbourne VIC 3000
Australia
Email: [email protected]
Phone: +61 3 9021 4400